Our Story


In 2007 myself, with a group of former Leicester Panther players and their partners, organised a charity game between the Leicester Panthers 鈥淥ld Boys鈥 and the Loughborough University Aces.
This turned out to be one of the biggest British American Football games in over 10 years, with nearly 10,000 fans attending the 鈥淢att Hampton Bowl鈥 at the Leicester Tigers Stadium. The event raised over 拢40,000 for the Matt Hampson Trust and from this game, the idea of Football America UK was born and our business commenced.

We are now the official UK distributors for Riddell, Riddell Collectables, Rawlings, Xenith, Wilson Footballs, Pro Gear Pads, Rogers Training Equipment, Fisher Athletics, Passback Footballs and Champro products and more. This position gives us the largest range of products available in the UK. We also work with some of the biggest suppliers in the US to source the most favoured brands such as Nike, Under Armour and Adidas.

At Football America UK, we are committed to providing UK and European American Football teams and individuals, with the best service and products they desire, with experienced and knowledgeable staff on hand if required. We specialise in all forms of Football Equipment not just helmets and shoulder pads. We carry a vast range of cleats, gloves, power girdles, custom uniforms, wrist coaches, bicep bands, to name a few.

2015 saw our expansion into Official NFL Merchandise. We now supply great genuine products from various US and UK official suppliers, such as Nike, New Era Headwear, Majestic Apparel, Wincraft, Mitchell & Ness and Forever Collectibles. From replica jerseys to snack helmets for your NFL Party, we have a massive range available all year round.

Coaches and Team Buyers are more than welcome to come along and discuss their team requirements and pricing.

Team Merchandise is another area of expertise provided at our Markfield premises. We can supply a full range of personalised clothing such as hoodies, t-shirts, shorts, caps, coaches apparel all printed on site and delivered to your door. These items are also perfect for your supporters and team fundraising 鈥 no minimum order required.

Our online shop gives our British and European players, the opportunity to buy today and wear before their next practice session. Why wait for your kit to fly across the Atlantic, when you can get in 2-3 days or even next day in most of the UK.

Why not come and visit our large Showroom, located just off junction 22 of the M1 Motorway to try before you buy.
We are open to the public six days a week.

David Hagger
Founder & Director

Our Vision

鈥淭o become Europe鈥檚 number one American Sports Shopping Destination and the go to company for all American Sports and fanwear products.鈥澛


Football America UK is the largest and most successful supplier of American Football Equipment and team merchandise in the UK. As well as being the UK鈥檚 premier supplier, we are also increasingly supplying the ever developing European market.


What sets Football America UK apart from other suppliers is our knowledge, experience and understanding of the sport and our commitment to passing this on to our customers. We set ourselves apart with our ability to provide a high level of service in multiple environments, these being online, in store, by telephone and interacting with our community on a face to face basis, at events and games.


In store or online or wherever new opportunities arise, Football America UK works tirelessly to offer the best possible service, selection, quality and value in the American Football Market in the UK and beyond.


Our showroom in Leicestershire is pretty impresive! Open 6 days a week to the public, come down and try on all the latest gear and NFL merchandise!

Our History

Take a look through the year's of how Football America UK has become the UK's biggest American Football store!


In 2007 our Director David Hagger helped organise The Matt Hampson Bowl. From this Football America UK was born, almost by accident!


Our first year of trading, in the back of David's garage in Leicestershire. With a small eBay shop he got to work sourcing products from the USA.


Quickly outgrowing his garage, David took on a small unit in Markfield. Official website sales now overtook eBay and we began to produce custom teamwear.聽


With demand increasing Football America became a team of 3 full time members of staff. Maggie on custom teamwear and John at front of shop and design.


By 2011 our custom teamwear sites had reached 70 and we had began attending matches up and down the country with our travelling shop!


Quickly outgrowing our 500sqf unit we decided it was time to move, not far though, about 10 units down to a 5000sqf building consisting of our brand new shop and warehouse.


With turnover reaching 拢1million in 2013 it was time to get more hands on deck. David's wife Julia joined the daily running of the business along with Steve in accounts!


In 2014 custom teamwear sites had reached over 130 and there were now 2 full time members of staff producing customised teamwear 5 days a week. We also began selling official NFL merchandise online and in store.


The time had come that we had again outgrown our premises, so we expanded into the unit next door, creating over 10000sqf of American Football heaven!


Football America was now a strong team of 10 full time members of staff with Jo joining us in dispatch and Colin being appointed warehouse manager.


2017 came the transformation of team stores. Instead of having over 200 individual team websites, we combined them into a one stop shop,!


Who knows what this space!